If you’re committed to building your personal brand online but have no idea where to start, then this post is for you.
Entrepreneur, freelancer, side-hustler, pro athlete, celebrity, business executive, real estate agent, marketer, community activist, or salesperson: no matter what your line of work is, personal branding should be important to you.
If you take proactive steps to manage your own personal brand, you can influence the way people see you.
But in order to build anything, you need to start. Like yesterday.
So to help get you on your way here are three super easy things you can do today to start building your personal brand.
1. PERFORM A BRAND AUDIT
While you’re in the process of creating your personal brand, you likely already have public information available about you.
Before you push the growth of your brand, take the time to audit your online presence. Do extensive searches for your name and identity online on Google and social media.
This can help you manage anything that doesn’t mesh with your brand image as well as show opportunities for your branding campaign once you get started.
This isn’t a one-time audit, either. Schedule routine reviews of your personal brand to monitor how you appear on the web.
2. CLAIM YOUR SOCIAL MEDIA PROFILES
Now there’s no denying that social media has come and it’s here to stay.
Social media is HUGE for your personal brand and business. If you want to be successful online, using social media is non-negotiable.
But in order to start, you need to claim your social profiles, URLs, and more that fit with your personal brand.
CHECK USERNAME AVAILABILITY
NameChk is a great tool to see if your desired username is available on hundreds of social media communities, networks and bookmarking sites. It also gives you a list of available domain names.
Use this tool to search for your regular name and username. The ideal result would be that your full name and subsequent username is available on the biggest social networks. And once they are, grab them ASAP!
It’s also imperative that you make sure that your social media handles are consistent across the board. You can’t be yardieboy1 on Twitter and then socalovah99 on Instagram.
Everything needs to be identical so people can follow you. Ain’t nobody got time to follow you if you have fifty-leven different social media names.
3. SECURE YOUR DOMAIN NAME
Now you might be wondering, what is a domain?
A domain name is your website name. A domain is the address where Internet users can access your website. (Ex. https://www.nadineliverpool.com is my domain name)
When thinking of a name for your domain, start with choosing the one your parents gave you. Yes, your government name.
Stop stressing, the Feds ain’t lookin’ for you! :-)
And there you have it.
Three easy steps you can take right now to start building your personal brand.
1. Brand Audit
2. Claim Your Social Media Profiles
3. Secure Your Domain Name
Remember, you don’t have to be great to start, but you have to start to be great.
Nadine is a television presenter and online marketing and branding strategist. The multi-passionate Canadian-Trinidadian teaches highly-motivated individuals how to build their influence, income, and impact online. When Nadine isn’t making TV or teaching people how to do what they love, you can find her watching sports or jamming to the latest DJ Private Ryan soca mix.