A former sportscaster turned online marketing strategist that believes that being a creative, high-achieving weirdo is a gift and I’m here to help you build your digital platform, create powerful content, and establish your authority so that you can grow your impact and income online.
If you’ve always dreamt of wanting to build your personal brand online but have no idea where to start, or if you’re looking to learn new skills to level up your existing online presence, you’re in the right place–I got ‘chu, boo. Through my simple, actionable, and no-fluff digital programs, you’ll learn how to build a bangin’ and bankable online brand.
Since you’re here right now, something tells me that you know deep down you have so much to offer the world but haven’t the clue on how to showcase it online.
You’ve heard about this whole internet thing, but aren’t quite sure how you can use it to make an impact. Or you’ve been itching to start your own brand so that you can showcase your talents and skills but your fear of other people’s judgment is holding you back.
I totally understand because I used to be exactly where you are.
Here are a few things you should know about how I roll. I’m…
Is one of resilience. I grew up in government-subsidized housing in Toronto, Canada, and had to fight for everything I’ve achieved, even if it was grabbing the last seat on the bus.
My father had my life all planned out the moment I came out of my mother’s womb, and that was for me to one day become a professional soccer player (footballer for my non-North American friends).
I accomplished all the major milestones a top female soccer player could achieve to be deemed externally “successful”. National team player, check! Full-athletic scholarship to a D1 university, check!
But after I graduated from University in the States and moved back to Toronto, I decided I didn’t want to be an athlete anymore and set my eyes on becoming a sportscaster.
The only issue was, climbing to the top of this new mountain wasn’t so linear.
Despite all of my athletic accomplishments, I couldn’t break into the sports media industry, so I decided to start a YOUTUBE channel.
Now, this was back in 2010, when starting a YouTube channel was the equivalent of telling your parents you were joining a cult, lol. It was very taboo and even now, it still kinda is.
Despite the resistance and my internal fears, I put my big girl pants on, hit record, and the birth of my digital sports show on YouTube was born.
In three months, a producer saw my channel (with only 300 subscribers) and I became a radio host with NBA legends Penny Hardaway and Charles Oakley. I then moved on to become a sports personality on MTV and NBA TV Canada.
I eventually landed in the Caribbean and became a sportscaster for Flow Sports, where I was the host of Premier League Weekly and I got to cover two Super Bowls.
The compound effect of putting yourself out there on the internet is REAL, very real.
PLOT TWIST: After a 10-year run in sports media, I was feeling very unfulfilled, so I decided to burn all the boats and pivot in my career and pursue my passion for online marketing, content creation, and digital media.
I now work full-time for one of the top content marketing agencies in Canada, leading projects for major brands and corporations in the country.
Plus, I also run an online education business, where I teach early-stage solopreneurs how to build, grow, and monetize their personal brands online.
My mission is to help other uber-talented, value-driven, high-achievers tap into their greatness and package their genius online so that they can make a living and a difference doing what they love.
With the internet, the opportunities are endless to what you can achieve, as long as you’re willing to take the first step.
Nadine Liverpool is a former sportscaster turned digital marketing strategist and educator that teaches solopreneurs and side-hustle bosses how to market and monetize their skills online. The Trinidadian-Canadian is based in Toronto, Ontario where she also works for one of the top content marketing agencies in Canada, leading Marcom projects and campaigns for multi-million dollar brands and organizations in North America. Nadine holds a degree in Psychology from the University of Alabama at Birmingham after acquiring a full-athletic scholarship to play division one soccer. Her athletic talents also earned her a spot on Trinidad and Tobago women’s national team and the Junior Canadian women’s national team. She has a post-graduate diploma in Sports Journalism and is Digital Marketing certified. During her 10-year career in sports media, Nadine worked for The Score, Sportsnet, and TSN. She made her national television debut on MTV Canada and was named Canada’s biggest sports blogger in the country and then she became a sports analyst for NBA TV Canada and a sports presenter for Flow Sports in the Caribbean.
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