I’m a former TV broadcaster turned digital strategist and online marketing educator, which is just a fancy way of saying that I teach solopreneurs how to create powerful and engaging content so they can build a community that’s obsessed with what they’re offering.
If you’ve always dreamt of wanting to build your brand online but have no idea where to start, or if you’re looking to learn new marketing skills to grow your audience and level up your existing digital presence, you’re in the right place–I got ‘chu, boo. Through my simple, actionable, and no-fluff digital programs, you’ll learn how to show up online authentically so you can attract the right followers, clients, and opportunities.
Since you’re here right now, something tells me that you know deep down you have so much to offer the world but haven’t the clue on how to showcase it online.
You’ve heard about this whole internet thing, but aren’t quite sure how you can use it to make an impact. Or you’ve been itching to start your own brand so that you can showcase your talents and skills but your fear of other people’s judgment is holding you back.
I totally understand because I used to be exactly where you are.
Here are a few things you should know about how I roll. I’m…
…is one of RESILIENCE. I grew up in government-subsidized housing in Toronto, Canada, and had to fight for everything I’ve achieved, even if it was grabbing the last seat on the bus.
My father had my life all planned out the moment I came out of my mother’s womb, and that was for me to one day become a professional soccer player (footballer for my non-North American friends).
I accomplished many of the major milestones a top high-performing female soccer player could achieve to be deemed externally “successful”. National team player, check! Full-athletic scholarship to an NCAA D1 university, check!
But after I graduated from university in the United States and moved back to Toronto, I decided I didn’t want to be an athlete anymore and set my eyes on becoming a sports broadcaster.
The only issue was, climbing to the top of this new mountain wasn’t so linear.
Despite all of my athletic accomplishments, I couldn’t break into the sports media industry, so I decided to start my own YOUTUBE channel.
Now, this was back in 2010, when having a YouTube channel was the equivalent of telling your parents you were joining a cult, lol. It was very taboo back then and even now, it still kinda is.
Despite the resistance and my internal fears, I put my big girl pants on, hit record, and the birth of my digital sports show on YouTube was born.
In three months, a producer saw my channel (with only a mere 300 subscribers, might I add) and I became a radio host with NBA legends Penny Hardaway and Charles Oakley. I then moved on to become a sports personality on MTV and NBA TV Canada.
I eventually landed in the Caribbean and became a sports presenter for Flow Sports, where I was the host of Premier League Weekly and I also got to cover two Super Bowls.
The compound effect of putting yourself out there on the internet is REAL, very real.
PLOT TWIST: After a 10-year run in sports media, I was feeling very unfulfilled, so I decided to burn all the boats and pivot in my career and pursue my passion for online marketing, content creation, and digital media.
I’m now a marketing professional in the tech industry working for one of the top B2B SaaS companies in Canada.
Plus, I also run an online education and consulting biz, where I teach new and early-stage solopreneurs how to build, grow, and monetize their brands on the internet.
My mission is to help other uber-talented, value-driven, positive change-agents, tap into their greatness and package their genius online so that they can make a living and a difference being 100% themselves.
With the internet, the opportunities are endless to what you can achieve, as long as you’re willing to take the first step.
Nadine Liverpool is a former TV broadcaster turned digital marketing strategist and educator that teaches solopreneurs how to market and monetize their skills online. The Trinidadian-Canadian also works in brand marketing for Jobber, one of the fastest growing B2B SaaS startups in Canada. Nadine holds a degree in Psychology and a minor in Communications from the University of Alabama at Birmingham after acquiring a full-athletic scholarship to play NCAA division one soccer. Her past athletic talents earned her a spot on the Junior Canadian women’s national soccer team, as well as Trinidad and Tobago women’s national team. She has a post-graduate diploma in Journalism and is Digital Marketing certified. During her 10-year career in media, Nadine worked for The Score, Sportsnet, and TSN. She made her national television debut on MTV Canada and was named Canada’s biggest sports blogger in the country and she then became a sports personality for NBA TV Canada. Lastly, Nadine was also a sports presenter for Flow Sports in the Caribbean.
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