Online Business

  • 4 Books That Changed My Life

    personal development books | nadineliverpool.com

    Books, I read a lot of them.

    That’s probably only about half of my collection but books and reading have been such an integral part of my life as I continue to grow into the best version of myself.

    I know that sounds so fuzzy, fuzzy, wuzzy but it’s true.

    In this blog post I’m giving you four books that have absolutely changed my life, let’s get started!

    Watch the video below or check out the transcribed blog post below.

    1 | Choose Yourself – James Altucher

    4 Books That Changed My Life | Nadineliverpool.comNow, I read this book at a time when I was just in the beginning stages of my brand-building journey and just a few years into my YouTube channel.

    I was so frustrated with my work environment and having to deal with crappy people and being put in a box and not being able to be creative and express my ideas and being bullied and manipulated and taken for granted and getting paid pennies and #allthethings that comes with working in the real world.

    I’m pretty sure you can relate.

    Choose yourself really helped me to see that I wasn’t crazy for starting my own brand and betting on myself compared to going the traditional route and relying on a traditional job.

    For those of you that are new to my blog and don’t really know my story, I started my YouTube channel and building my own brand my sports media brand call SportsNAYtion back in 2010 and I went from making videos in my mama’s kitchen to then becoming an international sports presenter all through the power of the internet.

    Besides being a TV presenter, I’m also now an entrepreneur and I teach others how they can use the internet to build their dream brands and business online.

    Choose Yourself teaches you that everything that we thought was safe, like going to college and getting a degree and getting that dream job isn’t going to happen the way we’ve been taught or lied to about how it’s going to happen.

    Ultimately in this day and age if you want to be successful you have to stop waiting and hoping and praying that someone is gonna choose you and you ultimately need to choose yourself.

    In this video, I discuss the 4 books that changed my life. These life-changing books are definitely books to read for 2018. They are some of the best books to read for self-development, business, and mindset. Check out my favorite books and leave your book recommendations in the comments below! Nadineliverpool.com


    2 | Crushing It – Gary Vaynerchuk

    4 Books That Changed My Life | Nadineliverpool.comThat leads me to book number two, the Godfather of personal branding and social media and the advocate for making positivity louder Mr. Gary Vaynerchuk with his book Crush It and also Crushing It.

    Now Gary Vee is a huge influence as to why I’m so passionate about teaching people how to brand their brilliance online.

    The biggest thing I love about Gary Vee is that him as well as James Altucher, is that they teach you why it’s important to choose yourself and that you can make a living and be happy by doing what you love and that you can actually package your passion and not ask permission from anybody and go live the life of your dreams using the internet.

    In Crushing It, Gary Vee gives so many examples of people that are using the power of the Internet to build their dream life online and it’s basically just a testimony to prove and to show that if all of these people can do it, then so can you.

    3 | What I Know For Sure – Oprah Winfrey

    4 Books That Changed My Life | Nadineliverpool.comNow I’m gonna dive into the personal development side of things and a book that is so dear to my heart and has transformed my life is a book by Oprah Winfrey called ‘What I Know For Sure‘.

    I look up to Oprah a lot like many of us females out there do because for me I had and I still have lots of insecurities about my deep desire for greatness in my life and pursuing excellence.

    What I Know For Sure just basically reaffirmed to me that Nadine you’re on the right path, don’t ever apologize for who you are and who you want to be especially when you’re coming from a place of positivity and goodness.

    One of the biggest things I’ll say from this book is that I learned is to keep fighting, through all the pain all the struggle all the heartache, keep going and don’t ever, ever dim your light.

    4 | Believe Bigger – Marshawn Evans

    The fourth book that has changed my life is a book that I recently read by Marshawn Evans called ‘Believe Bigger’.

    Now a lot of you don’t know this but I am domestic violence survivor and in Believe BiggerMarshawn talks about her split rock moment when she discovered that her fiance was cheating on her and this was right before she was supposed to get married.

    She talks a lot about that season of pain and betrayal and how her breakdown ultimately led to her breakthrough.

    In reading Believe Bigger, I felt like I was Marshawn in the book.

    Smart, successful, positive, and just trying to navigate and figure out how to rebound from such a soul-crushing experience and to discover the true path to your life purpose.

    The quote that really affected me the most in a positive way was

    “Disruption comes to disrupt our patterns and interrupt our momentum taking us down an inferior path.”

    This book had me crying tears of gratefulness because it taught me how I could turn my pain into positive power and it will teach you how to mentally, spiritually, and emotionally invest in your superpowers so you can become the best version of yourself.


    Those are the four books that have tremendously changed my life.

    Now, it’s time for the question of the day! What books have changed your life?

    I would really like to hear some of your personal recommendations so let me know in the comments below.

    CONTINUE READING

  • How to Build Your Personal Brand from Scratch

    how to build your personal brand from scratch | nadineliverpool.com

    Are you trying to figure out this how to build your personal brand from scratch and have no idea where to begin?

    Well, in this blog post I’m going to break down five steps on how you can do just that.

    Watch the YouTube video or check out the transcribed written blog post below.

    1 | Figure out what you want to do

    Like really, really want to do.

    You need to ask yourself these three questions:

    1. What are you really good at?
    2. What brings you the most joy and fulfillment?
    3. What in you brings out the best in others?

    Sticking with step number one, make sure you pick something that you’re truly passionate about.

    Not something that you low-key kind of like or you’re picking it because you know it’s going to make your parents happy. NO!

    Pick something that you’re passionate about because if you don’t, the moment things can tough you’re going to quit.

    Guaranteed, you’re going to quit.

    And also, make sure it’s something that actually makes a difference and helps others because that’s how you truly build connection and community with your audience.

    2 | Pick your brand name

    Now, you have two choices here:

    1. You can pick your government name as your brand name, like your first and last name like Nadine Liverpool or
    2. You can pick a brand name that is specific to your niche.

    For example, my first online brand was SportsNAYtion.

    Sports + NAY + tion because I spoke about sports and my nickname was Nay Nay, so it just made a lot of sense (at the time).

    If you’re into makeup, you can call your brand name Makeup By Naomi or if you’re into fishing you can call your brand name Fishing With Mike.

    But a quick tip, if you can’t figure out a brand name for yourself that’s specific to your niche, just stick to your real name, just keep it simple.

    If your passions eventually evolve in the next few years and you want to pursue something new, it’s easier to do so under your real name, then creating a whole new brand name and whole new social media channels, and domains and #allthatstuff.

    Trust me, I’ve been there. It’s a lot.

    To just keep things simple, just choose your real name for your personal brand when you’re starting out.

    Want to learn how to build your personal brand from scratch? Well, in this video I break down the 5 key steps on how to build your personal brand frm scratch. Check out the vid to find out what you need to do to build an epic personal brand online.

     

    3 | Pick Your Content Type

    In order to build your brand online, you have to create content because content, is the way that you’re going to connect and engage with your audience online.

    You can pick written content, audio content, or video content.

    I’m going to tell you straight up, I suggest using video content because video is the most powerful way to connect and engage with your audience online.

    I know that some of you guys are terrified of being on camera and in that case I will say start with written content and start a blog or if you want to choose audio content, start a podcast but no matter what you do, you have to create content if you want to be found online.

    And when you’re just starting out, don’t worry about buying fancy equipment.

    Actually, when I started my first YouTube channel, I actually used a Sony Webbie cam.

    When you’re just starting out, just work with what you can and if all you have is a smartphone to start, you are good to go!

    4 | Use Social Media to Distribute and Promote Your Content

    I don’t think we realize how blessed we are to be living in an age where we can just hop on the internet, share our genius, share our thoughts, our skills, our expertise, and connect with others for absolutely free!

    Okay, so here’s what you need to do.

    Head to namechk.com and search for your chosen brand name, so you can see which domains and social media channels are available for your name.

    Then, when you see what’s available you can either purchase a domain or go to the social media platforms that you want to use and go scoop them up and make an account.

    If you want to use video as your content type, you need to be on YouTube.

    If you want to write, you can start publishing on LinkedIn Pulse or Medium.com.

    And if you want to start a podcast, you can just go check out Anchor.

    But depending on your niche, and where your audience is hanging out, I suggest only focusing on 1-2 social media platforms to start engaging and connecting with your audience.

    So yes, you can choose from Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest, or even Snapchat but just choose 1-2 platforms to start.

    Don’t spread yourself too thin.


    5 | Create a Website

    Using social media is great to build your brand but the thing is, you don’t own your social media.

    Therefore, it’s super important to have a website for your business.

    I’m a big fan of WordPress and I created my Nadineliverpool.com website with WordPress and when I used to be a website developer back in the day, I created all my clients’ websites with WordPress.

    So again, I like WordPress.

    But first, you need to purchase your domain and hosting.

    And I highly suggest using Siteground, that is the hosting company that I use.

    They have excellent customer service and I love using them and no this is not a sponsored video even though it should be but check out Siteground for your hosting.

    And also check out Themeforest.net because they have some really cool WordPress themes.

    There are thousands of themes that you can check out on Themeforest.

    But again, having a website is important because it acts as the central hub for where people are going to find out how you can help them, about your programs, your services, your products and it’s ultimately the place where you can monetize your brand.

    These are the five steps you need to take to start building your personal brand from scratch.

    To get started, make sure to grab your free e-guide below on how to start building your epic online brand.

    CONTINUE READING

  • How to Use Your 9-5 to Fund Your Dreams

    How to use your 9-5 to fund your dreams

    Are you currently working a soul-sucking 9-5 and want to start focusing your energy to fund your dreams?

    You always have grandiose ideas about how to change the company, improve processes, increase revenue, and revamp your entire department but when you bring forth your ideas all you get are frowns and blank stares?

    Or you always go above and beyond at your job only to receive a pat on the back, instead of seeing a bump in your salary?

    And when you get home after going above and beyond, you feel too exhausted to work on your own thing?

    Trust me, I’ve been there before and the problem is that you need to take the entrepreneurial energy that you apply at your day job and start applying it to your dream job.

    How to Use Your 9-5 to Fund Your Dreams | Nadineliverpool.com

    You need to go from having an employee mentality to a self-employed mentality (even if you’re not ready to leave your 9-5 yet).

    On this Facebook Live stream, we discuss how to use your 9-5 to fund your dreams so you can start building the life you really want.

     

    And check out the COMMUNITY LOVE from our awesome brand builders about the live stream:

    CONTINUE READING

  • Digital Marketing Terms Every Person Needs to Know

    Digital Marketing Terms Every Person Needs to Know || nadineliverpool.com

     

    As digital marketing continues to take over the world, I know it can be confusing to keep up with all of the technical jargon that is being used.

    Algorithm, who? Landing page what? SEO, huh?

    That’s why I’ve put together a glossary index below of the digital marketing terms you need to know to further your education in the field.

    If you have any questions or need further help then just leave a comment and I’ll help you out!

    Algorithm – A process or set of rules that computers follow to perform a task. In digital marketing, algorithm usually refers to the sets of processes Google uses to order and rank websites in search results. Social media platforms also use algorithms to determine the ranking and visibility of your content.

    Automation – Using computer programs to perform tasks that are repetitive, that would normally be completed by a human. Email programs can use automation to send email messages to people based on certain triggers (new customers, did or did not open the last email, etc). Social media scheduling tools also use automation to send out content based on the queue that you have set. Marketers can also use automation to nurture leads by sending relevant content to previous visitors of a website, in an attempt to get the visitor back to convert into a sale. This is known as retargeting.

    Blog – Short for “web log”, a blog is a web page or a website that is regularly updated with new written content. Blogs are an important section of a website in digital marketing, as they offer fresh new content on a regular basis which can help attract new visitors, engage existing visitors, and give authority signals to Google.

    Bot – An automated program that visits websites, sometimes also referred to as a “crawler” or a “spider”. A spam bot visits websites for nefarious reasons, often showing in Google Analytics as junk traffic. However, Google uses a bot to crawl websites so that they can be ranked and added to Google search. You can also use bots via Facebook messenger to automate the process of sending your audience relevant content and it can also be used to create a sales funnel.

    Content – Any form of media online that can be read, watched, or interacted with. Content commonly refers specifically to written material, but can also include images and videos. Popular content formats are, blog posts, articles, infographics, podcasts, eBooks, webinar, newsletters, or live streams.

    Conversion – The completion of a predefined goal. This is often used to track the number of site visitors that have been “converted” into paying customers, though sales are not always chosen as the metric. Other common goals are newsletter subscriptions and downloads of content from the website.

    CTA (Call to Action) – An element used to push your audience towards a specific action or conversion. A CTA can be a clickable button with text, an image, or text, and typically uses an imperative verb phrase like: “call today” or “buy now”.

    E-Commerce – Stands for Electronic Commerce, it is a classification for businesses that conduct business online. The most common form of e-commerce business is an online retailer that sells products direct to the consumer. (Ex. Shopify)

    Email Marketing – The use of email with the goal of acquiring sales, customers, or any other type of conversion. Some popular email marketing softwares are Mailchimp, ConvertKit, MailerLite, Active Campaign, and Ontraport.

    Email Opt-in: Opt-in is a term used when someone is given the option to receive email. Typically, this is some sort of mailing list, newsletter, or advertising. Many digital marketers, give an “opt-in freebie” to entice their audience to sign up for their list. Some examples of an opt-in freebie are coupons, eBooks, checklists, email series, or a free consultation.

    Funnel – In a nutshell, an online sales funnel is a marketing system that leads someone through a systematic process with the goal of purchasing your product or service. The idea behind it is to turn a lead into a prospect, then a prospect into a customer, who finally becomes a repeat customer buying over and over again. One example of an online sales funnel, is offering an opt-in freebie on Facebook, then delivering a welcome series jam-packed with value via email to nurture your audience, and then providing a paid offer for a product or service.

    Facebook Advertising – Facebook allows advertisers to reach its users through their ad network. A range of ad types can be created to reach various goals set by companies. Facebook advertising is unique in that audiences are set up based on vast demographic information that Facebook has about their users, as compared to Google advertising that uses keywords. You can spend as little as a couple U.S. dollars a day and see massive results.

    Facebook Business Page – A public webpage on Facebook created to represent a company. Using a business page gives users access to Facebook Ads Manager. It also allows businesses to engage with users (i.e. page likes, message responses, post content). (Ex. Facebook.com/Nadineliverpoolpage)

    Google Analytics – A free software platform created by Google, which is used to analyze nearly every aspect of users accessing a website. Website traffic, conversions, user metrics, location, historical data comparisons, and effectiveness of each channel of marketing can all be managed using this tool.

    Google My Business – The platform on which businesses can input information to appear in search results, map packs, location searches, and more. Name, address, phone number, website link, hours of operation, and reviews can all be managed through this platform. GMB is crucial to local SEO campaigns, as this is directly related to location-based searches.

    Hashtag – a phrase beginning with the symbol “#” used in social media as a way for tagging content for users to find. Adding hashtags to a post allows users to find that post when searching for that topic. This can be used for finding users looking for broad topics on social media, as well as niche, detailed topics. (Ex. #ThrowbackThursday)

    Impression – A term used in pay per click advertising that represents how many times an ad was shown.

    Inbound Marketing – Inbound marketing refers to the activities and strategies used for attracting potential users or customers to a website. “Inbound” is a more recent euphemism for what has traditionally been called “SEO”. Inbound marketing is crucial to having a good web presence, as it’s used as a way to attract prospective customers by educating and building trust about your services, product and/or brand.

    Keyword – A word or phrase indicative of the major theme in a piece of content. When you search for something in a search engine, you type in a keyword and the search engine gives you results based on that keyword. One major Goal of SEO is to have your website show in searches for as many keywords as possible.

    Landing Page – The destination webpage a user lands on after clicking on a link (either in an ad or anywhere else). Some landing pages are designed with the purpose of lead generation, and others are with the purpose of directing the flow of traffic throughout a site.

    Lead – A potential customer in the sales funnel who has communicated with a business with the intent to purchase a call, email, or online form fill.

    Organic –  A source of traffic to a website that comes through clicking on a non-paid search engine result. Organic traffic is a main measurement of an SEO campaign and grows as a site ranks better for keywords, or ranks for more keywords in search engines.

    PDF – A digital document format that provides a digital image of text or graphics. PDF’s are the preferred document type when uploading documents to the internet because of its ease of use and its ability to be imported or converted easily. PDFs can be read and indexed by Google just as a normal web page can.

    Remarketing – Also known as retargeting, a type of paid ad that allows advertisers to show ads to customers who have already visited their site. Once a user visits a site, a small piece of data called a “cookie” will be stored in the user’s browser. When the user then visits other sites, this cookie can allow remarketing ads to be shown. Remarketing allows advertisers to “follow” users around in attempts to get the user back to the original site.

    Responsive Web Design – A philosophy of creating a website that allows all of the content to show correctly regardless of screen size or device. Your website will “respond” to the size of the screen each user has, shrinking and reorganizing on smaller screens, and expanding to fill appropriately on large ones.

    ROI – Stands for Return On Investment. In order for a business to receive a positive ROI, they must earn more money using marketing channels than they are spending on the marketing itself.

    Search Engine – a program that searches an index of information and returns results to the user based on corresponding keywords. The most well-known search engines are Google, Youtube, Bing, Yahoo, and Pinterest.

    SEO (Search Engine Optimization) – the process of improving a website’s performance and positioning in organic search engine results through a variety of methodologies including content production or improvement, technical and code improvement, and link acquisition.

    Website – A document of a group of documents that are accessible on the World Wide Web.

    Webinar – Can also be known as a workshop, masterclass, or training. A webinar is an online seminar used to train, inform, or sell to an audience of viewers who signed up to view the presentation.

    Any other important digital marketing terms I missed? Write them down in the comments below! 

    CONTINUE READING

  • The Biggest Mindset Shift Brands Need to Make on Social Media

    The Biggest Mindset Shift Brands Need to Make on Social Media || Nadineliverpool.com

    Recently on the blog, I’ve been talking to you about why having a personal brand is the most important thing you can do for yourself, along with some of the myths that our people believe about brand building.

    Today, it’s time to talk about MINDSET.

    This is such a passionate topic for me because us wonderful black humans have a lot of work to do on our mindsets when it comes to building our communities and truly making an impact — in business and in life.

    But when it comes to the online world, when I see the way some brands are using social media, I feel — frustrated.



    There are so many things going wrong from bad branding, having an inconsistent or nonexistent presence, or even constant grammatical errors. I can go on, and on and on. 

    The problem isn’t that social media isn’t working for you, it’s your mindset around how you should be using it.

    The Biggest Mindset Shift Brands Need to Make on Social Media | Nadineliverpool.com

    But no need to harp on the problems, let’s focus on the solutions.  

    This one simple mindset shift will change the way you use social media for your business.

    And that is:

    Change your mindset from “What can we sell you?” to “What can we do to help you?”

    Yes my friend, it’s that simple.

    That one question: “What can we do to help you?” will drastically change the way you think and engage with your potential customers on social media.

    We now live in a “What’s in it for me?” world, so in terms of choosing to follow a brand on social media, fans need to know how do you plan to improve their life?

    Therefore, it is crucial that the content you post touches people on a personal and emotional level.

    You need to ask yourself the question, “What value am I providing and what purpose am I serving?”

    Audiences are smarter and savvier than ever before — people will easily look past weak content or an over-sale-sy message.

    Just as in the real world, social media followers will resonate with a brand that they can love and trust, much more than one whose sole purpose seems to be to encourage them to open their wallets at every opportunity.

    I understand that the ultimate goal of a company is to make sales. If you don’t produce sales your company will suffer and eventually shut down.

    But the problem is, a lot of brands are on social media to sell stuff. Your consumers, however, are not. They are there for value.

    Social media guru Gary Vaynerchuk explains it best with his popular concept and best-selling book “Jab, Jab, Right Hook”.

    Vaynerchuk explains that a right hook’s content aims to sell and self-promote and a jab’s content aims to engage and trigger an emotional response. He reveals that brands are throwing far too many right hooks that annoy their online fan base and kill any engagement potential.

    Brands need to create content that connect, educate, and resonate with followers on an emotional level, so when you do want to throw that right hook you will make more sales than you ever imagined.

    Brand Lesson: Give before you look to receive. Help before you look to sell.

    Focus on the mission before you focus on the money.

    That’s the secret sauce.

    CONTINUE READING