Marketing

  • How to Feel Comfortable on Camera (even if you’re an Introvert)

    how to feel comfortable on camera | nadineliverpool.com

    The number one thing that holds people back from putting themselves out there online, is the FEAR of the camera.

    This fear is probably one of the biggest things that hold people back from starting a YouTube channel or even using online video in general to build their brand and biz.

    In this video, I’m going to give you FIVE tips on how to get over your fear and feel more comfortable on camera.

    Watch the YouTube video below or you can read the video transcript further down.

    https://youtu.be/9vpdm_PaSr4

    In my last video, I talked about How to Host an Epic Live Stream, which you should definitely check out.

    But if you’re like “Whoa! Whoa! Whoa! Nadine, live video? I don’t even want to be on regular video!”

    Then this is the video for you.

    1 | BE PASSIONATE ABOUT YOUR TOPIC

    It’s really important that you really, really care about the topic that you’re speaking about because if you don’t, you’re going to sound dull and uninterested and people are going to click off from your video SUPER fast.

    Passionate energy is contagious, so if you are smiling and constantly having fun in your videos, people are going to have fun too.

    In order to do that, it’s really important to overdeliver your energy because on camera your over the top personality and volume actually comes off as normal.

    Therefore, it’s really important to be super LIT in your videos.

    Wait?

    Are the kids still saying SUPER LIT?

    Anyways, I’m using it for this video!

    It’s really important to be super lit in your videos and showcase your position from the beginning to end.

    2 | BE PREPARED

    Now, my second tip is to be prepared.

    The way to feel more comfortable on camera is actually being prepared for what you’re going to say.

    You can create an outline of what you want to say and write out your main points.

    For example, if you’re going to write a video about 5 Ways to Do X, make sure you know what those 5 things are and write them down.

    Like for instance, I actually write out my entire script for YouTube from beginning to end.

    This, so I can repurpose my YouTube videos into a blog post (that you’re reading right now) and I have all the words written in advance.

    But if I’m doing a live video, I just have a simple outline.

    I do NOT write out an entire script for live video and it’s important that before you press record or before you go live, look over your outline or even rehearse what you’re going to say beforehand so you’re good to go.

    3 | TALK TO ONE PERSON

    Okay, so you’re pumped about your topic, you have an outline of what you’re going to say, you’ve hit record, tip #3 is to talk to one person.

    You may fear being seen by many people but you need to flip your mindset and think you’re talking to one person.

    That one person could be your best friend, it could be your brother, your sister, even your pastor, whoever it might be for you, just focus on talking to that one person.

    You’re usually more relaxed and laid back and that demeanor will come off on camera if you focus on just talking to one person.

    4 | CONTROL YOUR PACE

    Next is to control your pace.

    Now, I’m naturally a fast talker and when I used to work in television, I always had to focus on slowing down my speed so people could understand me and the same goes for you.

    Your normal may be too fast for the average person.

    So make sure that you are going at a normal speed so people can understand you.

    5 | DONE IS BETTER THAN PERFECT.

    If you made it this far in the blog post, go check out the YouTube video because I share a special clip of my first ever YT video back in 2010.

    And in that video, I had no idea what I was doing, I just went for it.

    Your first videos will always be your worst videos, so take the pressure off of yourself to create a perfect video because it won’t be.

    It’s okay to make mistakes, that just means that you’re human.

    And in order to get better, just practice, practice, practice.

    Yes, Allen Iverson, we talkin’ bout practice.

    The more you practice the more you’ll get used to being on camera and your comfort level will grow.

    Those are my 5 tips on how to feel comfortable on camera.

    Now, it’s time for the Question of the Day: Do you have any tips on how to get comfortable on camera? Let me know in the comments below.

    CONTINUE READING

  • How to Live Stream on Facebook and Instagram in 2020

    How to live stream on facebook and instagram | nadineliverpool.com

    Want to know how to to live stream on Facebook and Instagram?

    Live streaming has been blowing up the past few years and if you want to grow your brand in 2019, it’s even more important to use.

    In this video, we’re going to talk about how to host an epic live stream.

    Now, I know the title says on Facebook or on Instagram but these rules can apply to YouTube, Periscope, or even LinkedIn Live if you have it.

    And to help you out even more, I’ve created the ultimate live streaming checklist that you can download below.

    But watch the vid first and then grab the freebie after.

    You can watch the YouTube video below or just keep scrolling and read the written post.

    1 | COMPELLING TITLE
    The first tip is you need a compelling title.

    Now, your title is your promise to your audience about what the live stream is about, so you need a catch-worthy headline to make people want to show up.

    For example, don’t create a title like how to grow your social media following.

    That’s very vague.

    Instead, it could be something like how to grow your first 1000 Instagram followers even if you’re just starting out.

    That title is very specific and to the point.

    So again, before you even hit that GO LIVE button, make sure you have a good title.

    2 | SCHEDULE YOUR LIVE STREAM
    Now my next tip is to schedule your live streams.

    Now I know you can go live spontaneously but if you’re just starting out, I don’t suggest going that route.

    It’s best to start out on a schedule so your audience knows when to expect you. If you decide to go live once every week, choose ONE day and ONE time and stick to it.

    The first thing I do is create multiple graphics on Canva about my live streams.

    I also create Instagram Story graphics for the live stream that I post on Instagram stories and I’ll create a post for my IG feed as well. 

    how to live stream on facebook and instagram in 2019 | nadineliverpool.com

    I usually post about my live stream the day of and give out multiple reminders during the day.

    Also, don’t limit your promo to just Facebook and Instagram, send out an email to your list, use other social media platforms and spread the word so you can have as many people attend live.

    3 | PREPARE YOUR OUTLINE

    Next thing you need to do before you even go live is to prepare an outline.

    You should be prepared and know exactly what you want to talk about.

    I suggest writing out your main points or an outline so you know what the most important things you want your audience to know about your topic.

    4 | START WITH A HOOK

    After that, you’re finally ready to go live!

    But the biggest mistake people make when they go live is they have low energy and say something like this:

    “Hey, I’m live. I’m just going to wait for people to come into the live, so just sit tight. Oh hey mom! In the meantime, let me know if you can hear me. We’re just going to wait for more people to come on the live. Let’s just wait about five minutes, okay?”

    NO! NO! NO!

    Soon as you hit that go live button you have to be pumped and energetic and just get right into it because remember you’re not just broadcasting for people who are live, you’re also broadcasting for people who are watching the replay.

    I usually say something like this, “Hello! Hello! everyone! Thanks to everyone who is watching live and the replay. In this video, we’re talking all about social media growth. Specifically how to grow your first 1000 Instagram followers even if you’re started from zero. Grab a notepad and a pen because you’re going to want to take lots of notes on how to grow on the ‘gram.

    More often than not, most people will watch the replay.

    5 | INTRODUCE YOURSELF

    Next tip is you need to introduce yourself and establish your authority.

    Every live stream you make you need to introduce yourself because you can’t just assume that people know who you are.

    Plus, you need to introduce yourself for people who are meeting you for the first time.

    Something like, “Okay everyone, let’s get started. If you’re brand new here, my name is Nadine Liverpool and I’m an online branding and marketing strategist that teaches solopreneurs and side-hustle bosses how to build, grow, and monetize their brand online.”

    6 | ENCOURAGE ENGAGEMENT

    The reason why live streams are so powerful is because it’s a two-way conversation between you and your audience.

    And don’t worry if for your first few live streams no one is there because people most people will watch the replay.

    One of the first things I like to ask people to encourage engagement is to ask people, “Where are you watching from?”

    When people will start responding I’ll say, “Hello to Amy in Canada, What’s up to Kesha over in Jamaica, and we have Roger from sweet, sweet, TnT Trinidad and Tobago and hello to Chris in D.C. in the United States.”

    And even if no one shows up live, still ask the question so you give yourself practice.

    I’ll also say something like, “Give me lots of love and emojis so I know you’re here.”

    The more emojis people click, the more that signals to the algorithm that this is an engaging video.

    Now a major tip is to encourage engagement and comments throughout the broadcast by asking questions.

    You can ask, “Does this resonate with you? Type yes or no in comments.” “Can you relate to that? Let me know in the comments below.”

    Also, after every main point, I would look for comments from the audience and it also gives you a little room to breathe and take a mini break.

    7 | DELIVER YOUR CONTENT

    Next, it’s time to get into the meat of your content and like we discussed earlier, you’re going to be prepared and have an outline ready.

    You want to make sure your content is extremely valuable and actionable so your audience learns something from your live stream.

    8 | CALL TO ACTION

    Once you’re done with the main portion of your live stream, as you wrap up, it’s very important to have a clear call to action.

    You call to action should direct people on what to do next.

    Do you want people to sign up for your email list?

    Download your freebie?

    Signup for a discovery call?

    Whatever it is, make it very clear so your audience knows what the next steps are.

    9 | SHARE THE LIVE

    You’ve completed your live and think you’re finished but wait you’re not done yet.

    Just like how you did pre-live, do the same post-live as well (The free checklist tells you exactly what to do).

    Send out the replay to your email list, post on IG stories and all your social platforms that the replay is available because remember, not everyone will watch live, they may just watch the replay.

    10 | REPURPOSE YOUR LIVE

    You can post your live stream on your blog to get more eyeballs on it or you can even find the best one-minute clips and edit micro-content that you can post on your social platforms to entice people to watch the full live stream

    11 | BOOST YOUR LIVE STREAM

    Now this is something you can currently only do on Facebook but if you have $5 or $10 then create an ad to get more eyeballs on the live stream or you can boost the one-min micro video on IG to lead people to the live stream.

    Okay, that was a lot for you to take in but if done right, live streaming is a powerful tool to boost your brand and biz.

    And remember to grab your free live stream checklist below.

    CONTINUE READING

  • How to Get Attention and Get Noticed Online

    how to get attention and get noticed online | nadineliverpool.com

    Are you struggling, trying to figure out how to get attention and get noticed online?

    Or maybe you’re trying to do #allthethings and spreading yourself too thin trying to be visible on every social media platform?

    Well, my friend then this blog post is for you.

    I’m going to share with you five ways to get attention and get noticed online for absolutely free, even if you have a teeny tiny following or you’re just starting out on your brand building journey.

    Watch the YouTube video with the juicy tips or you can read the transcribed blog post from the vid below.

    There’s more competition and noise on the internet than ever before and the number one thing that you, me, and everyone else is fighting for when it comes to building their brand and business online, it’s ATTENTION!

    But how do you get that attention, especially when you’re just starting out?

    Trust me. I’ve been there I get it.

    And in this video, I’m giving you five ways you can start getting attention and getting noticed online right now. Let’s get started!

    Hello wonderful humans!

    It’s your girl Nadine here bringing you the best tips and strategies on how to build, grow, and monetize your brand online.

    Okay, so on this video we’re gonna talk about attention.

    Attention is the name of the game when it comes to building your brand online.

    If you don’t get attention, you can’t get seen and you can’t get paid.

    I’m gonna provide you with five tips on how you can start building attention online even if you have no followers.

    1 | Focus on Your Niche

    Now on this blog, I primarily talk about online branding and marketing for personal brands and small businesses. That’s my niche.

    I also talk about personal development and mindset and entrepreneurship as well but those are mostly complimentary content buckets that just add more depth to my niche.

    It’s really important to be clear on what you want to be known for because the more you zone in on your specific niche or industry, the more attention you’re going to receive for what you do because you’ll end up becoming the go-to expert for that topic.

    So if you have a makeup beauty brand, for example, don’t be posting videos of your curry chicken recipe on your blog or tips about gardening on your blog because that clashes with what you want to be known for which is makeup and beauty.

    Focus on what you want to be known for and you will start to get noticed.

    How to get attention and get noticed online. Want to learn how to get attention and get noticed online? Well, in this video I give 5 ways you can start getting attention online for free, right now.

     

    2 | Schedule Out Your Content

    I know, boring! But you need a point of reference in order to stay consistent when it comes to getting attention online.

    It’s all about creating lots of different types of content consistently.

    And the way to do that efficiently is by using a social media scheduling tool.

    I personally use and love Smarterqueue as a social media scheduling tool and if you click this link you can get a free 30-day trial using my affiliate link.

    Using Smarterqueue you can create categories for your content, so I use it to post quotes and videos and blog posts and curate other people’s content.

    I share my freebies and lead magnets to grow my email list but the best part of Smarterqueue is that they have a recycle feature for your content so you can set it and forget it and ensure that you’re always top of mind for your audience with your content.

    And the more top of mind you are the more attention you’ll receive.

    Plus, if you need content ideas I got your back.

    I created a free social media content guide that you can opt-in to below to help you to start brainstorming some ideas so you can start creating lots of amazing content online.

    Social Media Content Guide | Nadineliverpool.com


     

    3 | Start a YouTube Channel

    The reason I specifically mention YouTube and not Facebook or Instagram or Twitter or any other social media platform is because YouTube is a search engine and that is HUGE to getting attention online.

    And you don’t need to be a huge YouTuber with millions of subscribers in order to get attention online.

    My first youtube channel SportsNAYtion only had about 4000 subscribers and I still got so many opportunities and I got approached for national and international television and media opportunities all because of my online presence.

    But in order to get attention on youtube, It’s important that you have a few essential things.

    1. Catchy headlines with research keywords that can be found in search.

    2. Quality thumbnails

    3. Strong content that educates, entertains, and inspires your audience.

    Now, that’s like the bare, bare bones Coles notes version of what it takes to get attention on YouTube.

    And right now YouTube is the second largest search engine in the world behind Google which owns YouTube and according to Tubefilter, YouTube is on pace right now to leapfrog Facebook in becoming the biggest social media platform in the world!

    Oh yea, make sure to subscribe to my YouTube channel for lots of amazing video content. Thanks, brand builder! 

    4 | Use Live Video

    Right now, 82% of viewers prefer live video to social media posts and 80% of viewers prefer live video over reading a blog.

    So what that means is people be preferring live video!

    Therefore, if you want to get your audience’s attention online live streaming is a great way to start getting noticed.

    But for those of you out there, those Debbie Downers out there that are wondering but Nadine what if no one tunes into my live?

    Great question.

    Listen, most people watch live streams after the fact in a replay because a lot of people can’t make it on time.

    They forget they get distracted. They get caught up watching Love & Hip Hop.

    There’s so many reasons as to why people may not watch your live stream and even if there’s one person watching your live video and it just happens to be your mama, I promise you there will be people who will watch your live stream after the fact, after the live broadcast and they’ll see it in their feed.

    But the reason live video is so powerful and will help you start getting attention online right now is because it’s a way for your audience to learn and engage from you, in real-time.

    Live video will build the know, like, trust factor with your audience even faster because it’s a more authentic and engaging experience compared to pre-recorded video or reading a blog post or even listening to a podcast.

    You can go live on YouTube, Facebook, Instagram even Periscope but that’s kind of dying but end of the day, live video is the only content type online where you can have an immediate two-way dialogue with your audience and that is so powerful to getting attention and getting noticed online right now.

    Remember to grab your free social media content guide!

    Social Media Content Guide | Nadineliverpool.com

     

    5 | Join Facebook Groups

    Now I’m not talking about joining Facebook groups and dropping your link in designated promo threads and running but actually contributing and providing value.

    I’ve actually gotten many clients through Facebook groups, but it was mostly the ones where I spent the time to answer people’s questions, provide insight, and establish myself as a thought leader, as opposed to just posting a link in a promo thread and hoping that I would get leads.

    When it comes to engaging in Facebook groups, it’s always about serving before selling.

    Those are my five tips on how to start getting attention and getting noticed online for free.

    Now it’s time for the question of the day!

    What strategies do you use to get noticed online?

    The more tips the merrier so let me know in the comments below.

    Remember to grab your free social media content guide below so you can start creating lots of content and start getting noticed online.

    Until next time, keep owning your greatness and continue to brand your brilliance online.

    Social Media Content Guide | Nadineliverpool.com

    CONTINUE READING

  • How to Build Your Personal Brand from Scratch

    how to build your personal brand from scratch | nadineliverpool.com

    Are you trying to figure out this how to build your personal brand from scratch and have no idea where to begin?

    Well, in this blog post I’m going to break down five steps on how you can do just that.

    Watch the YouTube video or check out the transcribed written blog post below.

    1 | Figure out what you want to do

    Like really, really want to do.

    You need to ask yourself these three questions:

    1. What are you really good at?
    2. What brings you the most joy and fulfillment?
    3. What in you brings out the best in others?

    Sticking with step number one, make sure you pick something that you’re truly passionate about.

    Not something that you low-key kind of like or you’re picking it because you know it’s going to make your parents happy. NO!

    Pick something that you’re passionate about because if you don’t, the moment things can tough you’re going to quit.

    Guaranteed, you’re going to quit.

    And also, make sure it’s something that actually makes a difference and helps others because that’s how you truly build connection and community with your audience.

    2 | Pick your brand name

    Now, you have two choices here:

    1. You can pick your government name as your brand name, like your first and last name like Nadine Liverpool or
    2. You can pick a brand name that is specific to your niche.

    For example, my first online brand was SportsNAYtion.

    Sports + NAY + tion because I spoke about sports and my nickname was Nay Nay, so it just made a lot of sense (at the time).

    If you’re into makeup, you can call your brand name Makeup By Naomi or if you’re into fishing you can call your brand name Fishing With Mike.

    But a quick tip, if you can’t figure out a brand name for yourself that’s specific to your niche, just stick to your real name, just keep it simple.

    If your passions eventually evolve in the next few years and you want to pursue something new, it’s easier to do so under your real name, then creating a whole new brand name and whole new social media channels, and domains and #allthatstuff.

    Trust me, I’ve been there. It’s a lot.

    To just keep things simple, just choose your real name for your personal brand when you’re starting out.

    Want to learn how to build your personal brand from scratch? Well, in this video I break down the 5 key steps on how to build your personal brand frm scratch. Check out the vid to find out what you need to do to build an epic personal brand online.

     

    3 | Pick Your Content Type

    In order to build your brand online, you have to create content because content, is the way that you’re going to connect and engage with your audience online.

    You can pick written content, audio content, or video content.

    I’m going to tell you straight up, I suggest using video content because video is the most powerful way to connect and engage with your audience online.

    I know that some of you guys are terrified of being on camera and in that case I will say start with written content and start a blog or if you want to choose audio content, start a podcast but no matter what you do, you have to create content if you want to be found online.

    And when you’re just starting out, don’t worry about buying fancy equipment.

    Actually, when I started my first YouTube channel, I actually used a Sony Webbie cam.

    When you’re just starting out, just work with what you can and if all you have is a smartphone to start, you are good to go!

    4 | Use Social Media to Distribute and Promote Your Content

    I don’t think we realize how blessed we are to be living in an age where we can just hop on the internet, share our genius, share our thoughts, our skills, our expertise, and connect with others for absolutely free!

    Okay, so here’s what you need to do.

    Head to namechk.com and search for your chosen brand name, so you can see which domains and social media channels are available for your name.

    Then, when you see what’s available you can either purchase a domain or go to the social media platforms that you want to use and go scoop them up and make an account.

    If you want to use video as your content type, you need to be on YouTube.

    If you want to write, you can start publishing on LinkedIn Pulse or Medium.com.

    And if you want to start a podcast, you can just go check out Anchor.

    But depending on your niche, and where your audience is hanging out, I suggest only focusing on 1-2 social media platforms to start engaging and connecting with your audience.

    So yes, you can choose from Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest, or even Snapchat but just choose 1-2 platforms to start.

    Don’t spread yourself too thin.


    5 | Create a Website

    Using social media is great to build your brand but the thing is, you don’t own your social media.

    Therefore, it’s super important to have a website for your business.

    I’m a big fan of WordPress and I created my Nadineliverpool.com website with WordPress and when I used to be a website developer back in the day, I created all my clients’ websites with WordPress.

    So again, I like WordPress.

    But first, you need to purchase your domain and hosting.

    And I highly suggest using Siteground, that is the hosting company that I use.

    They have excellent customer service and I love using them and no this is not a sponsored video even though it should be but check out Siteground for your hosting.

    And also check out Themeforest.net because they have some really cool WordPress themes.

    There are thousands of themes that you can check out on Themeforest.

    But again, having a website is important because it acts as the central hub for where people are going to find out how you can help them, about your programs, your services, your products and it’s ultimately the place where you can monetize your brand.

    These are the five steps you need to take to start building your personal brand from scratch.

    To get started, make sure to grab your free e-guide below on how to start building your epic online brand.

    CONTINUE READING

  • IGTV vs YouTube: Which Platform Should You Choose?

    igtv vs youtube | nadineliverpool.com

    Instagram has officially released IGTV and the big debate is: IGTV vs YouTube? Which platform is better? 

    In this article, I’m going to discuss my initial observations from using IGTV and how it stacks up against the likes of YouTube.

    Plus, I voiced my first impressions about IGTV in a Facebook Live stream, so make sure to check it out.

    IGTV vs Youtube which one should you choose
    ? I break things down with lots of examples in the written article below. But also, watch the vid! 🙂

    And check out the COMMUNITY LOVE from our awesome brand builders about the live stream:

    IGTV vs YouTube: Which Platform Should You Choose? | Nadineliverpool.com

    WHAT IS IGTV?

    IGTV is a modern, mobile video experience that Instagram has introduced to the masses.

    What makes it unique is that it’s vertical, portrait style long-form video, so the goal is for IGTV to become the vertical version of YouTube.

    By 2021, mobile video will account for 78% of total mobile data traffic, so it looks like Instagram is betting big on mobile video with the launch of IGTV.

    What’s also great about IGTV is that you can upload videos via mobile AND desktop.

    Now, while most accounts can only publish up to 10 minutes on mobile, the same doesn’t apply for desktop.

    NINJA TIP: If you upload videos to your desktop and have at least 10K followers, you can publish up to 60 minutes, compared to only 10 on most accounts with mobile.

    PROS OF IGTV

    The fact that the platform primarily focuses on vertical video means that you can literally just pop out your mobile phone, hit record and create a quick video and upload it to IGTV.

    Shooting a video with your mobile device means you don’t need as much graphics and edits and bells and whistles compared to a more polished platform like YouTube.

    As of right now, IGTV looks like a platform for more raw, natural, unedited videos that can be used as a vehicle to show the behind-the-scenes of your personality and your expertise to your audience.

    Many influencers on the platform right now are just shooting videos in their car or walking down the street and discussing a topic in their niche.

    This all makes for a more natural, more personable connection that you can establish with your audience.

    Or better yet, it now gives you fewer excuses as to why you can’t create content to build your brand.

    Just look as IGTV as a recorded FaceTime or Whatsapp video chat that you’re having with one of your friends.  

    IGTV vs Youtube | Nadineliverpool.com


    FOUR IGTV HACKS YOU CAN START USING RIGHT NOW

    1 | LINKS + HASHTAGS IN DESCRIPTION BOX

    IGTV allows you to have a description box just like YouTube and you can add a clickable link to direct your audience outside of the platform.

    The clickable link is a huge feature for most avid IG users because you can’t add clickable links in your captions in your IG posts.

    Therefore, you can add a link to direct your audience to your website or even an opt-in freebie and make sure to use a bit.ly link to track and see if you are converting IGTV viewers into new email subscribers.

    IGTV vs Youtube | Nadineliverpool.com

    You can also add hashtags to your IGTV video as well!

    I forgot to add hashtags to my first video and you can’t go back and make changes to your description (an IGTV con right now by the way), so don’t judge me.

    But okay, back to the hashtags.

    Adding hashtags to your IGTV video, allows the video to be found in search which allows even more ways for people on the platform to find your videos.

    Make sure to add hashtags, and lots of them but not over the max 30.


    2 | CALLS-TO-ACTIONS

    For many of you that are going to start making videos on IGTV but have never made a video for YouTube, it’s important to give calls-to-actions in your videos to let them your audience know what steps you would like them to take next.

    Some example calls-to-actions can be:

    “Like and leave a comment.”

    “Click the link in the description to grab a free ebook.”

    “What do you think about [insert topic], let me know in the comments below.”

    NINJA TIP: Make sure to give most of your calls-to-actions early on in the video, especially if you have a link to a resource in the description. Let your audience know from the jump what’s in it for them if they watch this video. Also, it’s important to keep your audience engaged and informed at the beginning so you can increase your audience retention rates.


    KEYWORDS IN NAME IN IG PROFILE

    One of the ways to increase your chances of your IGTV videos being found in search is by making sure you have proper keywords in your IG profile name.

    Now, I’m not talking about your IG handle (Ex. @nadineliverpool), I’m talking about the actual name in your profile.

    The name in your profile is searchable on Instagram, so it’s important that you add keywords related to your niche. Examples like fitness, copywriting, business, makeup, etc.

    Having keywords in your IG profile name makes it easier for people to find your channel in IGTV search.

    You can also find other IG users within the same niche who have created their own channels.

    3 | HORIZONTAL VIDEOS ON IGTV

    Now yes, while IGTV’s goal is to be the place for vertical, long-form video, there is a way to still upload horizontal videos to the platform.

    In your editor on your computer, you just have to change the settings of the video to 1080px x 1920px in order for it to fit the vertical frame that is required for IGTV.

    NINJA TIP: To create a custom background for the video, create a 1080px x 1920px image in Canva and leave some space in the middle for the video to fit.

    IGTV vs Youtube | Nadineliverpool.com

    And these are some examples of how other influencers are using horizontal/vertical video for IGTV.

     

    This is a great option if you already have a library of landscape/horizontal videos that you’ve already created and you want to repurpose them for IGTV.

    At the end of the day, who really wants to go back and recreate a whole bunch of videos on topics you’ve already done just for the vertical format. Definitely not me. #TeamProductive

    In terms of your content creation strategy, you can use IGTV as a place to repurpose your videos from other platforms but also create raw videos from your mobile cphone to also have a more personal, behind-the-scenes discussion with your audience.

    CONS OF IGTV

    IGTV is still fairly new so there’s always going to be a lot of kinks here and there but I think the biggest con so far when it comes to IGTV is the search functionality.

    With YouTube being a search engine you can literally search for anything and you can find a video for it on the platform.

    If you were to search, How to Lose Weight on YouTube a bunch of related search results would pop up.

    IGTV vs Youtube | Nadineliverpool.com

    Compared to IGTV, when you search the same thing it will say “no channels found.”

    IGTV vs Youtube | Nadineliverpool.com

    Therefore, on IGTV you can’t search for headlines or long-tail keywords via a question, it can only be keywords that someone has listed in their IG profile name.

    That is a huge thing in terms of gaining viewership and traction for your videos outside of the followers that you already have on the platform.

    But with YouTube being the second largest search engine in the world and being owned by Google which is the largest search engine world, they know a thing or two or a million things about effective search practices.

    IGTV still has some tweaking to do.

    EDITING VERTICAL VIDEOS CAN BE CHALLENGING

    For us creative humans out there, when it comes to content creation we always want to make sure our content is of high-quality.

    When it comes to editing and increasing the production value of your IGTV videos, most people would rather edit their videos on their laptop or desktop — a screen that is large and landscape, compared to editing on a tiny screen on your phone.

    What I’ve found so far is that a 10-minute IG video is about one gigabyte and transferring that video to your Google cloud drive, to then download the video to your computer, and edit in Final Cut Pro or Adobe Premiere to then export the new edited vid to your computer, to then upload it to IGTV, takes. a. whole. lot. of. time (But if you use a Mac and an iPhone, you can use Airdrop).

    Alternatively, you can shoot the video with a DSLR and transfer the footage from your SD card to your computer and complete the same steps. You’ll save about a good 30-45 minutes and the videos will look like the horizontal videos shown in the examples above.

    To avoid all the headache of transferring and uploading and downloading and extra editing just to make your videos look different, it seems like many content creators are just shooting raw, unedited videos for the IGTV platform which looks like to be the most hassle-free process to take.

    FINAL VERDICT: IGTV VS YOUTUBE?

    Now, it comes down to my final decision when it comes to the IGTV vs YouTube debate.

    And honestly, I think you should use both

    IGTV can be a place where you can create more raw, natural, and short-form behind-the-scenes types of videos, whereas YouTube, is the place for more produced, polished, long-form content.

    When creating content for your IGTV channel you can discuss personal stories or your experiences or inspiration, compared to skills-based videos that you can create for YouTube.

    And if you’re too lazy to create even more content for IGTV, then just repurpose your YouTube videos and use the landscape examples shown above.

    Hope this article helped you gain some new ideas about how you can use the new IGTV platform and how it differs from YouTube.

    Will you be using IGTV and what kinds of content do you plan to create? Let me know in the comments below and check out my IGTV channel right here. 

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