When we look abroad, the practice of personal branding is constantly preached as an essential component for success. What was once an option, is now a necessity for professional and business success. But in the Caribbean, there are still lots of misconceptions about what a personal brand is and why it is important.
Now last week we discussed what a personal brand is and why professionals and business owners in the Caribbean need to start branding themselves around their expertise.
For a quick refresher, here is the definition:
“PERSONAL BRANDING IS HOW YOU PRESENT YOURSELF AND SHOW UP IN THE WORLD.”
Building a personal brand is your most important professional asset and the most valuable thing you could do for yourself. It can be a way for you to take something you love and live it every single day — potentially even making it your full-time career. But most importantly, it can be a way for you to live your dream, on your own terms.
That, to me, is incredible.
Here are three reasons why understanding and building your own brand can add tremendous value to your life:
DEMONSTRATE YOUR VALUE THROUGH YOUR ACTIONS
Providing tremendous value in business is something that is severely lacking down here in the Caribbean.
Now I can talk for days about the horrible customer service in the region. People with bad attitudes, forever missing deadlines, poor communication, and despite ALL that, they still want to charge FULL PRICE.
Brands are constantly doing the least but still expect the most for their bad service and it needs to stop.
There are genuine people out there who truly want to make a difference and provide value for their customers and want to raise the low standards that are being put forth.
And if you’re reading this right now, I’m assuming that you’re one of those people.
How do you provide value online? By building trust.
Here are just a few ways:
- Create a professional website that looks presentable
- Establish credibility by creating content that educates your audience in your related industry
- Start a blog that provides solutions to your customer’s problems and pain points
- Engage with your customers on social media by replying to comments
- Consistently demonstrate why you are an expert and why people should buy from you
- Convey your message and core values
- Be transparent and honest with your audience
- Show your human side and have more meaningful interaction with others
A brand that has demonstrated their value through their actions is Bahaminsta. She is a fitness blogger from the Bahamas who has been blogging since 2012. Along with having a professional and good-looking website, her brand is cohesive along on her social media platforms.
STAND OUT FROM YOUR PEERS AND COMPETITION
The brands that provide value for their audience, are the ones that will stand out from the crowd.
Creating a personal brand that is appealing is essential to rising to the top of your game, and even becoming the champion in the arena of your choice.
In the Caribbean, professionals and business owners aren’t doing much to stand out and wonder why they aren’t getting any results.
If you really want to establish an expert reputation and build your credibility, the fast ticket to do that is by creating your own content.
But for some strange reason, plenty brands in the Caribbean believe that creating content is by having a Facebook page and posting an inspirational quote along with their business number.
NO! NO! and NO!
And don’t laugh because I see brands in the Caribbean doing this online EVERY. SINGLE. DAY.
The brands that have a professional website, are consistently creating valuable content (whether through blogging, writing, videos), and engage with their audience, will ultimately win.
The rest will get left behind.
A brand that is most definitely standing out from the crowd is a Youtuber by the name of Zoe, who hosts the channel CaribBeauty.
With over 200 videos made and a subscriber base of over 52, 000, Zoe understands the importance of creating her own content to build a strong brand.
FOCUS ON BECOMING THE BEST VERSION OF YOURSELF
I think this is honestly the best part of building a personal brand.
By building a personal brand you uncover a deeper understanding of yourself and what you stand for.
It’s a never-ending journey of self-discovery, where if managed properly you get to focus on pursuing things you love instead of things just to get by.
A personal brand helps you define who you are and the type of person you want to be.
It was Ralph Waldo Emerson who famously said, “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”
And to me, that is priceless.
A great example of someone focused on becoming the best version of themselves is Cowin Thrope aka Dori Pro, who is one of the most recognized videographers in the Caribbean.
The Trinidad native stayed committed to his vision and creative style in his work by staying true to who he is and now travels Worldwide creating videos for some of the biggest soca artists such as Machel Montano, Voice, Destra, Nadia Batson, and many more.
The sooner you take control of your personal brand, the sooner you can get on with achieving the most important goals in your life.
Lastly, if you are afraid to put yourself out there, if you believe you don’t need an online presence, or if you feel your experiences and skills should speak for themselves, you will be left behind.
In the words of the soup Nazi from Seinfeld, there will be “no opportunities for you.”
If you’re ready to build your brand in a way that will get you recognized by raising your visibility online, check out a list of my services and see how I can help you reach your goals.