The Biggest Mindset Shift Caribbean Brands Need to Make on Social Media

Recently on the blog, I’ve been talking to you about why having a personal brand is the most important thing you can do for yourself, along with some of the myths that our people believe about brand building.

Today, it’s time to talk about MINDSET.

This is such a passionate topic for me because as people from the Caribbean and diaspora, we have a lot of work to do on our mindsets when it comes to building our communities and truly making an impact — in business and in life.Read More

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3 Things You Can Do TODAY To Start Building Your Personal Brand

If you’re committed to building your personal brand online but have no idea where to start, then this post is for you.

Entrepreneur, freelancer, side-hustler, pro athlete, celebrity, business executive, real estate agent, marketer, community activist, or salesperson: no matter what your line of work is, personal branding should be important to you.

If you take proactive steps to manage your own personal brand, you can influence the way people see you.Read More

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5 Common Myths People in the Caribbean Believe About Personal Branding

The concept of personal branding has been growing in the Caribbean over the past couple years and as more and more people start going online and using social media, it’s now the perfect time to build a brand for yourself.

Now, personal branding isn’t just limited to entrepreneurs, but the process of creating an authoritative identity for yourself online can increase your reputation, get you more work, and improve the standing of your business.Read More

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Why Personal Branding is the Most Important Thing You Can Do For Yourself

When we look abroad, the practice of personal branding is constantly preached as an essential component for success. What was once an option, is now a necessity for professional and business success. But in the Caribbean, there are still lots of misconceptions about what a personal brand is and why it is important.

Now last week we discussed what a personal brand is and why professionals and business owners in the Caribbean need to start branding themselves around their expertise.Read More