how to build your personal brand from scratch |

Are you trying to figure out this how to build your personal brand from scratch and have no idea where to begin?

Well, in this blog post I’m going to break down five steps on how you can do just that.

Watch the YouTube video or check out the transcribed written blog post below.

1. Figure out what you want to do

Like really, really want to do.

You need to ask yourself these three questions:

  1. What are you really good at?
  2. What brings you the most joy and fulfillment?
  3. What in you brings out the best in others?

Sticking with step number one, make sure you pick something that you’re truly passionate about.

Not something that you low-key kind of like or you’re picking it because you know it’s going to make your parents happy. NO!

Pick something that you’re passionate about because if you don’t, the moment things can tough you’re going to quit.

Guaranteed, you’re going to quit.

And also, make sure it’s something that actually makes a difference and helps others because that’s how you truly build connection and community with your audience.


2. Pick your brand name

Now, you have two choices here:

  1. You can pick your government name as your brand name, like your first and last name like Nadine Liverpool or
  2. You can pick a brand name that is specific to your niche.

For example, my first online brand was SportsNAYtion.

Sports + NAY + tion because I spoke about sports and my nickname was Nay Nay, so it just made a lot of sense (at the time).

If you’re into makeup, you can call your brand name Makeup By Naomi or if you’re into fishing you can call your brand name Fishing With Mike.

But a quick tip, if you can’t figure out a brand name for yourself that’s specific to your niche, just stick to your real name, just keep it simple.

If your passions eventually evolve in the next few years and you want to pursue something new, it’s easier to do so under your real name, then creating a whole new brand name and whole new social media channels, and domains and #allthatstuff.

Trust me, I’ve been there. It’s a lot.

To just keep things simple, just choose your real name for your personal brand when you’re starting out.

3. Pick Your Content Type

In order to build your brand online, you have to create content because content, is the way that you’re going to connect and engage with your audience online.

You can pick written content, audio content, or video content.

I’m going to tell you straight up, I suggest using video content because video is the most powerful way to connect and engage with your audience online.

I know that some of you guys are terrified of being on camera and in that case I will say start with written content and start a blog or if you want to choose audio content, start a podcast but no matter what you do, you have to create content if you want to be found online.

And when you’re just starting out, don’t worry about buying fancy equipment.

Actually, when I started my first YouTube channel, I actually used a Sony Webbie cam.

When you’re just starting out, just work with what you can and if all you have is a smartphone to start, you are good to go!


4. Use Social Media to Distribute and Promote Your Content

I don’t think we realize how blessed we are to be living in an age where we can just hop on the internet, share our genius, share our thoughts, our skills, our expertise, and connect with others for absolutely free!

Okay, so here’s what you need to do.

Head to and search for your chosen brand name, so you can see which domains and social media channels are available for your name.

Then, when you see what’s available you can either purchase a domain or go to the social media platforms that you want to use and go scoop them up and make an account.

If you want to use video as your content type, you need to be on YouTube.

If you want to write, you can start publishing on LinkedIn Pulse or

And if you want to start a podcast, you can just go check out Anchor.

But depending on your niche, and where your audience is hanging out, I suggest only focusing on 1-2 social media platforms to start engaging and connecting with your audience.

So yes, you can choose from Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest, or even Snapchat but just choose 1-2 platforms to start.

Don’t spread yourself too thin.

5. Create a Website

Using social media is great to build your brand but the thing is, you don’t own your social media.

Therefore, it’s super important to have a website for your business.

I’m a big fan of WordPress and I created my website with WordPress and when I used to be a website developer back in the day, I created all my clients’ websites with WordPress.

So again, I like WordPress.

But first, you need to purchase your domain and hosting.

And I highly suggest using Siteground, that is the hosting company that I use.

They have excellent customer service and I love using them and no this is not a sponsored video even though it should be but check out Siteground for your hosting.

And also check out because they have some really cool WordPress themes.

There are thousands of themes that you can check out on Themeforest.

But again, having a website is important because it acts as the central hub for where people are going to find out how you can help them, about your programs, your services, your products and it’s ultimately the place where you can monetize your brand.

These are the five steps you need to take to start building your personal brand from scratch.

To get started, make sure to grab your free e-guide below on how to start building your epic online brand.