Are you struggling, trying to figure out how to get attention and get noticed online?
Or maybe you’re trying to do #allthethings and spreading yourself too thin trying to be visible on every social media platform?
Well, my friend then this blog post is for you.
I’m going to share with you five ways to get attention and get noticed online for absolutely free, even if you have a teeny tiny following or you’re just starting out on your brand building journey.
Watch the YouTube video with the juicy tips or you can read the transcribed blog post from the vid below.
There’s more competition and noise on the internet than ever before and the number one thing that you, me, and everyone else is fighting for when it comes to building their brand and business online, it’s ATTENTION!
But how do you get that attention, especially when you’re just starting out?
Trust me. I’ve been there I get it.
And in this video, I’m giving you five ways you can start getting attention and getting noticed online right now. Let’s get started!
Hello wonderful humans!
It’s your girl Nadine here bringing you the best tips and strategies on how to build, grow, and monetize your brand online.
Okay, so on this video we’re gonna talk about attention.
Attention is the name of the game when it comes to building your brand online.
If you don’t get attention, you can’t get seen and you can’t get paid.
I’m gonna provide you with five tips on how you can start building attention online even if you have no followers.
1 | Focus on Your Niche
Now on this blog, I primarily talk about online branding and marketing for personal brands and small businesses. That’s my niche.
I also talk about personal development and mindset and entrepreneurship as well but those are mostly complimentary content buckets that just add more depth to my niche.
It’s really important to be clear on what you want to be known for because the more you zone in on your specific niche or industry, the more attention you’re going to receive for what you do because you’ll end up becoming the go-to expert for that topic.
So if you have a makeup beauty brand, for example, don’t be posting videos of your curry chicken recipe on your blog or tips about gardening on your blog because that clashes with what you want to be known for which is makeup and beauty.
Focus on what you want to be known for and you will start to get noticed.
2 | Schedule Out Your Content
I know, boring! But you need a point of reference in order to stay consistent when it comes to getting attention online.
It’s all about creating lots of different types of content consistently.
And the way to do that efficiently is by using a social media scheduling tool.
Using Smarterqueue you can create categories for your content, so I use it to post quotes and videos and blog posts and curate other people’s content.
I share my freebies and lead magnets to grow my email list but the best part of Smarterqueue is that they have a recycle feature for your content so you can set it and forget it and ensure that you’re always top of mind for your audience with your content.
And the more top of mind you are the more attention you’ll receive.
Plus, if you need content ideas I got your back.
I created a free social media content guide that you can opt-in to below to help you to start brainstorming some ideas so you can start creating lots of amazing content online.
3 | Start a YouTube Channel
The reason I specifically mention YouTube and not Facebook or Instagram or Twitter or any other social media platform is because YouTube is a search engine and that is HUGE to getting attention online.
And you don’t need to be a huge YouTuber with millions of subscribers in order to get attention online.
My first youtube channel SportsNAYtion only had about 4000 subscribers and I still got so many opportunities and I got approached for national and international television and media opportunities all because of my online presence.
But in order to get attention on youtube, It’s important that you have a few essential things.
1. Catchy headlines with research keywords that can be found in search.
2. Quality thumbnails
3. Strong content that educates, entertains, and inspires your audience.
Now, that’s like the bare, bare bones Coles notes version of what it takes to get attention on YouTube.
And right now YouTube is the second largest search engine in the world behind Google which owns YouTube and according to Tubefilter, YouTube is on pace right now to leapfrog Facebook in becoming the biggest social media platform in the world!
Oh yea, make sure to subscribe to my YouTube channel for lots of amazing video content. Thanks, brand builder!
4 | Use Live Video
Right now, 82% of viewers prefer live video to social media posts and 80% of viewers prefer live video over reading a blog.
So what that means is people be preferring live video!
Therefore, if you want to get your audience’s attention online live streaming is a great way to start getting noticed.
But for those of you out there, those Debbie Downers out there that are wondering but Nadine what if no one tunes into my live?
Listen, most people watch live streams after the fact in a replay because a lot of people can’t make it on time.
They forget they get distracted. They get caught up watching Love & Hip Hop.
There’s so many reasons as to why people may not watch your live stream and even if there’s one person watching your live video and it just happens to be your mama, I promise you there will be people who will watch your live stream after the fact, after the live broadcast and they’ll see it in their feed.
But the reason live video is so powerful and will help you start getting attention online right now is because it’s a way for your audience to learn and engage from you, in real-time.
Live video will build the know, like, trust factor with your audience even faster because it’s a more authentic and engaging experience compared to pre-recorded video or reading a blog post or even listening to a podcast.
You can go live on YouTube, Facebook, Instagram even Periscope but that’s kind of dying but end of the day, live video is the only content type online where you can have an immediate two-way dialogue with your audience and that is so powerful to getting attention and getting noticed online right now.
Remember to grab your free social media content guide!
5 | Join Facebook Groups
Now I’m not talking about joining Facebook groups and dropping your link in designated promo threads and running but actually contributing and providing value.
I’ve actually gotten many clients through Facebook groups, but it was mostly the ones where I spent the time to answer people’s questions, provide insight, and establish myself as a thought leader, as opposed to just posting a link in a promo thread and hoping that I would get leads.
When it comes to engaging in Facebook groups, it’s always about serving before selling.
Those are my five tips on how to start getting attention and getting noticed online for free.
Now it’s time for the question of the day!
What strategies do you use to get noticed online?
The more tips the merrier so let me know in the comments below.
Remember to grab your free social media content guide below so you can start creating lots of content and start getting noticed online.
Until next time, keep owning your greatness and continue to brand your brilliance online.
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Nadine is a television presenter and online marketing and branding strategist. The multi-passionate Trinidadian-Canadian teaches highly-motivated individuals how to build their influence, income, and impact online. When Nadine isn’t making TV or teaching people how to do what they love, you can find her watching sports or jamming to the latest DJ Private Ryan soca mix.