Want to learn how to live stream on Facebook and Instagram?
Live streaming has been blowing up the past few years and if you want to grow your brand smarter and faster, it’s even more important to use.
In this video, we’re going to talk about how to host an epic live stream.
Now, I know the title says on Facebook or on Instagram but these rules can apply to YouTube, Periscope, or even LinkedIn Live if you have it.
To help you out even more, I’ve created the ultimate live streaming checklist that you can download below.
But watch the vid first and then grab the freebie after.
You can watch the YouTube video below or just keep scrolling and read the written post.
1. COMPELLING TITLE
The first tip is you need a compelling title.
Now, your title is your promise to your audience about what the live stream is about, so you need a catch-worthy headline to make people want to show up.
For example, don’t create a title like how to grow your social media following.
That’s very vague.
Instead, it could be something like how to grow your first 1000 Instagram followers even if you’re just starting out.
That title is very specific and to the point.
So again, before you even hit that GO LIVE button, make sure you have a good title.
2. SCHEDULE YOUR LIVE STREAM
Now my next tip is to schedule your live streams.
Now I know you can go live spontaneously but if you’re just starting out, I don’t suggest going that route.
It’s best to start out on a schedule so your audience knows when to expect you. If you decide to go live once every week, choose ONE day and ONE time and stick to it.
The first thing I do is create multiple graphics on Canva about my live streams.
I also create Instagram Story graphics for the live stream that I post on Instagram stories and I’ll create a post for my IG feed as well.
I usually post about my live stream the day of and give out multiple reminders during the day.
Also, don’t limit your promo to just Facebook and Instagram, send out an email to your list, use other social media platforms and spread the word so you can have as many people attend live.
3. PREPARE YOUR OUTLINE
Next thing you need to do before you even go live is to prepare an outline.
You should be prepared and know exactly what you want to talk about.
I suggest writing out your main points or an outline so you know what the most important things you want your audience to know about your topic.
4. START WITH A HOOK
After that, you’re finally ready to go live!
But the biggest mistake people make when they go live is they have low energy and say something like this:
“Hey, I’m live. I’m just going to wait for people to come into the live, so just sit tight. Oh hey mom! In the meantime, let me know if you can hear me. We’re just going to wait for more people to come on the live. Let’s just wait about five minutes, okay?”
NO! NO! NO!
Soon as you hit that go live button you have to be pumped and energetic and just get right into it because remember you’re not just broadcasting for people who are live, you’re also broadcasting for people who are watching the replay.
I usually say something like this, “Hello! Hello! everyone! Thanks to everyone who is watching live and the replay. In this video, we’re talking all about social media growth. Specifically how to grow your first 1000 Instagram followers even if you’re started from zero. Grab a notepad and a pen because you’re going to want to take lots of notes on how to grow on the ‘gram.
More often than not, most people will watch the replay.
5. INTRODUCE YOURSELF
Next tip is you need to introduce yourself and establish your authority.
Every live stream you make you need to introduce yourself because you can’t just assume that people know who you are.
Plus, you need to introduce yourself for people who are meeting you for the first time.
Something like, “Okay everyone, let’s get started. If you’re brand new here, my name is Nadine Liverpool and I’m an online branding and marketing strategist that teaches solopreneurs and side-hustle bosses how to build, grow, and monetize their brand online.”
6. ENCOURAGE ENGAGEMENT
The reason why live streams are so powerful is because it’s a two-way conversation between you and your audience.
And don’t worry if for your first few live streams no one is there because people most people will watch the replay.
One of the first things I like to ask people to encourage engagement is to ask people, “Where are you watching from?”
When people will start responding I’ll say, “Hello to Amy in Canada, What’s up to Kesha over in Jamaica, and we have Roger from sweet, sweet, TnT Trinidad and Tobago and hello to Chris in D.C. in the United States.”
And even if no one shows up live, still ask the question so you give yourself practice.
I’ll also say something like, “Give me lots of love and emojis so I know you’re here.”
The more emojis people click, the more that signals to the algorithm that this is an engaging video.
Now a major tip is to encourage engagement and comments throughout the broadcast by asking questions.
You can ask, “Does this resonate with you? Type yes or no in comments.” “Can you relate to that? Let me know in the comments below.”
Also, after every main point, I would look for comments from the audience and it also gives you a little room to breathe and take a mini break.
7. DELIVER YOUR CONTENT
Next, it’s time to get into the meat of your content and like we discussed earlier, you’re going to be prepared and have an outline ready.
You want to make sure your content is extremely valuable and actionable so your audience learns something from your live stream.
8. CALL TO ACTION
Once you’re done with the main portion of your live stream, as you wrap up, it’s very important to have a clear call to action.
You call to action should direct people on what to do next.
Do you want people to sign up for your email list?
Download your freebie?
Signup for a discovery call?
Whatever it is, make it very clear so your audience knows what the next steps are.
9. SHARE THE LIVE
You’ve completed your live and think you’re finished but wait you’re not done yet.
Just like how you did pre-live, do the same post-live as well (The free checklist tells you exactly what to do).
Send out the replay to your email list, post on IG stories and all your social platforms that the replay is available because remember, not everyone will watch live, they may just watch the replay.
11. REPURPOSE YOUR LIVE
You can post your live stream on your blog to get more eyeballs on it or you can even find the best one-minute clips and edit micro-content that you can post on your social platforms to entice people to watch the full live stream
11. BOOST YOUR LIVE STREAM (OPTIONAL)
Now this is something you can currently only do on Facebook but if you have $5 or $10 then create an ad to get more eyeballs on the live stream or you can boost the one-min micro video on IG to lead people to the live stream.
Okay, that was a lot for you to take in but if done right, live streaming is a powerful tool to boost your brand and biz.
And remember to grab your free live stream checklist below.
Nadine is a former television broadcaster turned digital marketing strategist and educator. The Trinidadian-Canadian teaches content creators, entrepreneurs, and side-hustle bosses how to market and monetize their skills online. When Nadine isn’t helping high achievers build their brands, you can find her reading a book or jamming to the latest DJ Private Ryan soca mix.