Welcome back! It’s time to continue with the three-part series on how to start a personal brand.
If you haven’t read PART ONE, then just click this link to get caught up.
Below is the video version, which is way more animated or if you rather read just scroll down below and check out the transcript from the video.
Hello wonderful humans! We are on part two of a three-part series on how to start your personal brand.
In this video, we’re going to discuss your brand assets but before you get to that, you need to…
1 | KNOW YOUR AUDIENCE
One of the biggest mistakes you can make as you build your personal brand is trying to be everything to everyone.
Trying to appeal to everyone, is appealing to no one.”
Some questions you need to ask yourself are:
- Who do you want to serve?
- What industry? Niche down.
- What are their demographics and psychographics?
- What are their pain points and challenges?
- What are their goals and aspirations?
The more you understand your audience, the more prepared you will be to create products and services that they truly want and need.
2 | PICK A PLATFORM
The next thing is to pick a social media platform.
In order to build a profitable personal brand online, using social media is non-negotiable.
You can go to namechk.com which is a great tool to claim your social profiles.
You can use this tool to search for your desired username and if they are available, grab them ASAP!
But it’s also important to pick a platform that focuses on your strengths.
If you love video, you need to be on YouTube.
If you are a good writer, use Medium.
If your brand is really big on visuals, then use Instagram and Pinterest.
And of course, we can’t forget Facebook.
But don’t spread yourself too thin trying to be everywhere. Just focus on 1-2 social media platforms to start.
3 | SET UP YOUR VISUAL BRANDING
Next, you need to set up your visual branding.
In order to get people to take notice of your personal brand, you need to have a visually cohesive and appealing aesthetic.
Some things you should consider when it comes to your visual branding is a good logo and your fonts.
Now, next is your colour palette.
Pick 2-3 colours that represent what your brand is about.
If your brand is girly, than pink or purple would be good colours or if you want to come off very earthy, then tones like green and grown can work.
Pick colour choices that impart specific emotions and feelings.
For my brand I use bright colours like gold and turquoise because I want it to be fun and I hope you’re having fun!
4 | CREATE A WEBSITE
Okay, so just to recap, you know your audience, you’ve picked out your social media platforms, you’ve nailed down your visual branding, next thing to do is to create a website.
Social media is cool and all that but you don’t OWN your social media platforms.
You need to have your own hub that you have complete control of and that’s your website.
Unlike social media where the designs change, algorithms change, and the rules constantly change, your own website is a blank canvas.
You control the design.
You control the content.
You control how you monetize it.
Okay brand builders, that is part two of this three-part series and the question of the day is: What social media platforms are you using to build your brand and why? Let me know, in the comments below!
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Nadine is a former television broadcaster turned online marketing strategist. The multi-passionate Trinidadian-Canadian teaches solopreneurs and side-hustle bosses how to build, grow, and monetize their online brand. When Nadine isn’t teaching people how to build their personal brands online, you can find her watching sports or jamming to the latest DJ Private Ryan soca mix.