Many brands in the Caribbean and diaspora believe that having a website isn’t necessary if they want to succeed in business. There are many in the region who believe websites are just a luxury, when in fact it’s actually a necessity.
A website is an affordable, fundamental tool that EVERY brand needs. Including you.
The best time to start building a website was yesterday, but the second-best time is today. You need to get your name out there, build a personal brand, and stay competitive.
Here are 7 reasons why you NEED a professional website for your brand.
1. A website gives you control over your image and online destiny.
Many people in the Caribbean feel that all they need is a Facebook page to build their brand. It’s a good start but it’s not enough. With social media, they keep things pretty uniform across the board because they own the platform, not you.
When you publish through or rely on, a third-party platform, you’re at their mercy. If the platform decides to close your account, change their policies or revise their programming, you might lose the ability to connect with your audience.
Your website, however, is all yours. Design it how you like, create any type of content you want, and infuse as much of your personality as possible.
2. A website allows you to stand out from the competition
With the job and business market in the Caribbean getting tougher and tougher, having a website sets you apart from everyone else who doesn’t have one.
Believe it or not but when people see you have a website, they will automatically think you are “foreign”.
But we in the Caribbean need to stop thinking that quality and professionalism only comes from foreign. We need to raise our standards for how we conduct ourselves in business and having a website is the first step.
3. A website allows people to determine your legitimacy
A good website will change someone’s perception of who you are and what you do. It’s one of the best marketing moves you will ever make.
But beware: a site that looks like it was created in the 90′s will immediate diminish your credibility and make you look like an amateur.
And there are plentyyyy of websites in the Caribbean that are very cringe-worthy, so make sure you put in the time to make sure your website looks legit.
4. A website is all your information in one place.
Youtube is great for videos. Facebook is great for fan engagement. Instagram is great for visuals. Twitter is great for breaking news and thoughts in 140 characters.
But a website allows you to bring everything together and even more!
5. A website helps you connect with your ideal audience.
Whether you’re looking to build your brand to get your dream job or build your dream business, everyone has an idea of who their ideal customer or employer is.
Your website is an awesome way to connect with these people who might be unfamiliar with who you are and what you do.
More often than not, people turn to the internet when they have a problem. Searching for solutions is easy — but is your brand/business a potential problem solver?
With a professional website, you position your business as a solution for your customers’ needs.
6. A website is the difference between a career and a hobby.
A website is proof that you’re walking your talk. Having a website shows that you are serious. When you show that you are serious, others will start taking you serious as well. And having a good website helps you get seen, be heard, and get PAID.
7. A website is simple and affordable to set up.
Many small business owners avoid setting up their own website because they think it’s complicated or expensive.
But building and maintaining a website is easier and cheaper than ever before. Even if you aren’t tech-savvy or creative, you can now use simple web publishing tools to build a website in a couple of hours.
People, there are no more excuses. If you’re putting off building a website, you’re hurting your brand, your business, and your pockets. It’s time to get started today!
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